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Wednesday, June 9, 2010

How-To Write the Perfect Job Posting

If you're a small business owner and looking to hire an employee, you'll need to know how to write ads for your available positions. While this may sound simple enough, there are some tricks to attracting the right candidates. Here are some ways you can make the hiring process go smoothly and find the perfect new employee.

1. Come Up with a Creative Job Title
The title is the first thing prospective candidates see when searching for jobs. Try to stand out of the box and attract more people by coming up with something different besides "Sales Representative" or "Account Executive".

2. Write a Detailed Job Description
You should first know exactly what the job you are hiring for will entail. Write a detailed description including the job's responsibilities, skills necessary, goals, and how the position fits in with the business as a whole. Also include the education level and previous work experience necessary and the salary or hourly wage the position will pay. Be as specific as possible so you don't end up getting applicants who aren't qualified for the position.

3. Write a Company Description
Providing a brief profile of what your business does and its mission will also help attract the right applicants. Include a brief description of the organization, the products/services you offer, a definition of your corporate culture, what the work environment is like, and why it is a great place to work. It will give a better idea to job seekers of if they will fit in at a certain company.

4. How People Should Apply
Include directions on how candidates should submit for jobs. Whether by email, fax, or mail be clear on how you want applicants to contact you.

5. Keep Keywords in Mind
When posting a job online, applicants search with keywords so be sure to keep this in mind when writing a post. If you're looking for an accountant, make sure you include all the target words people will search for like accounting, finance, CPA, accounting manager, accounting director, etc. This will maximize the hits you get on your posting.

6. Where to Post
The Internet is definitely the most popular place to look for jobs now, but don't shy away from newspaper ads or industry publications. There are many different sites you can post jobs. Craigslist is a free site, and the bigger sites such as Monster and Careerbuilder will charge you a fee. There are also more industry-specific sites, such as mediabistro.com for jobs in fields like marketing or idealist.org for the nonprofit sector. Posting on these more specific sites will do an even better job of weeding out inappropriate applicants.

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