Small Businesses Succeed with Marketing Automation

A year ago, marketing automation was still a relatively quiet niche. There were a handful of vendors controlling the majority of the market share, but there was enough buzz to attract competition from new products, too, each desiring a piece of that market. Today, marketing automation is one of the most rapidly growing segments of the customer relationship management software industry.

Within marketing automation, small businesses are the fastest growing segment of users. To learn more about how and why that's true, Lauren Carlson at Marketing Automation Software Guide tracked down executives from three of the leading vendors in marketing automation software: Infusionsoft, HubSpot and Genoo. Each of these vendors has a strong focus on small businesses, and therefore, they're seeing a lot of the action. Carlson conducted a roundtable interview, asking each executive to answer these questions:

1. Why are small businesses leading the industry growth in marketing automation?
2. What are the primary issues small businesses are looking to address when implementing marketing automation software?
3. Has the evolution of SaaS-based systems influenced the appeal of marketing automation software to small businesses?
4. What have you seen in terms of small business use of social media?

These experts came up with some very thought-provoking and insightful commentary. To see the discussion in its entirety, visit the Marketing Automation Software Guide blog.